MY APPROACH
For the past decade, I've led the transformation of digital and physical experiences for global brands by placing users at the heart of every design decision. My approach combines deep user research with strategic vision to create experiences that drive measurable business impact.
Through my work with organizations like UNISON, TUI, and Gucci, I've learned that success comes from engaging directly with users and asking the right questions to realise their pain points. Built on strong foundations from my Masters Degree in Digital Experience Design, this human-centered approach consistently delivers experiences that customers need, want, and love to use.
